Cipla, as an organisation has been built brick-by-brick on the foundation of care. Caring For Life has always been and continues to remain, our guiding purpose. Driven by the same purpose, we have extended our presence to 80+ countries providing over 1,500 products across various therapeutic categories in 50+ dosage forms. To make healthcare more affordable globally, we are deepening our presence in the key markets of India, South Africa, the U.S. among other economies of the emerging world.
Vacancy Details
- Post: Therapy Manager
- Qualification: B.Pharma in Any Specialization, B.Sc in Any Specialization
- Experienced: 01-05 years
- Location: Kochi/Cochin, Calicut/Kozhikode, Chennai, Tiruchirapalli/Trichy, Bangalore/Bengaluru
Key Accountabilities
List the expected end results that must be achieved in order to fulfil the job purpose and the activities that help in achieving these results.
Accountability ClusterMajor Activities / Tasks
I.Achieve the Sales targets by brand marketing against the plan for the yearIdentify the customer-brand matrix by doing appropriate market studies, placing the right product for right customer.
Understand the potential of customer and modifying the selling techniques
Promote the product with the help of scientific tools / publications, demonstrations, PDA, reminder cards etc
Ensure the monthly Doctor Conversion & increasing prescriber base
Drive the business of PPP and NI Products for establishing the brands thereby improving business stability
II.Monitor business details thereby planning the sales achievement Being aware of Primary business orders and stock position at Stockists and create plans for liquidation of the stock and Monitoring Secondary billing
Increase the YPM of the assigned territory
Monitor the Product return, stock and Expiry at the different stockists in the territory
Ensure the Product Availability at all places within the territory
Collect the Competitor Information by conducting RCPA (chemist retailing)
Take PoB (Pen on Book) for the respective products and ensuring billing from stockists
III.Maintain the Basic Working standards for daily operations Maintain the standard Call Average and Chemist Average of concern division as stipulated
Categorise the doctors based on the potential and maintain the Visit Frequency of A++, A+, A and B and provide differentiated services
Update the Must See List (MSL) regularly by identifying the uncovered doctors and dot doctors
Update the Daily Call Report (DCR) on regular basis for recording the days field work
Create and follow Call Planner & monthly Travel Plan
IV.Develop and continuously enhance In-clinic Effectiveness for driving better results and increasing prescriptionsBuild skills to detail all the products which are promoted along with the knowledge of advancements in therapeutic research
Build Ability to discuss the Therapy, indications, applications and Demand the Product prescriptions
Attend the Therapy/ Divisional/ behavioral Training Programs for developing the ICE
V.Manage customer relationship for continued engagement of Key support customersAnswer all the queries raised by the customers related to the therapy/ products & respond quickly to meet customer needs
Conduct and provide academic Services and Activities as approved by the organization to the respective doctors and monitor the ROI from the investments
Promote Cipla Differentials for creating brand recall amongst the doctors
Maintain operating relationships with chemists and stockiest and hospital purchase personnel & Pharmacy-in-charges
Ensure compliances as prescribed by the authorities and the organization like MCI guidelines, UCPMP etc.
Educational qualifications:
Graduate, preferably Science graduate or have studied science up to class XII.
Non Science candidates may be considered, in case of specific experience in the division / industry
Relevant experience:
6 months to 3 years of experience in Pharmaceutical industry with
Candidates with no experience shall be considered after evaluating their aptitude in understanding science and medical terminologies.
Experience in the same industry. Pleasant and confident body language
Good communication skills; Need to have operating knowledge of computers & smart phones/ tablets
The candidate should be ready to travel extensively
Virtual Drive – 05 December 2022 (Monday)
Please share your resume at padma.sharma@cipla.com
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